Book Review: Fashion Forecasting, by Evelyn L. Brannon

Perhaps I’m partial to this book because it was one of my own while in college, and also written by one of my professors, but it is also one of the most comprehensive books covering the forecasting of fashion. Amazon.com says “this unique book combines the theories of fashion changes with the process of organizing and analyzing the information for presenting and implementing the forecast. It integrates traditional and electronic approaches to the process of forecasting at each stage of research, organization, analysis, interpretation, and presentation.”

I have probably read this book from cover to cover at least 3 times and used it repetitively while doing market research for Sara Claire & Esther. Fashion Forecasting is a tool used in our company and one I recommend for all designers who are looking to stay on the brink of the cycles in fashion.

Where to buy

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